Lightbulb on the Great Western Staircase in the NYS Capitol.

Where to Start

Where to Start
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Plan Your Project

Unsure where to start? Use these questions to guide your project and define your goals so we can help you achieve them.

 

Who: Define Your Audience
  • Who are you trying to reach?
  • How old is your targeted audience?
  • What do you know about your audience’s lives, habits, or choices?
 
What: Communicate Your Message
  • What is your key message?
  • What is the most important thing you want your audience to know?
  • What story are you trying to tell in this campaign?
  • What emotion are you trying to evoke?
  • What is the tone of the campaign?
  • What information or research can you share with us that frames the scope of the issue?
  • What facts, tips, or information should we include or convey in this campaign?


When: Keep Your Project On Track
  • When do you need to deliver, post, or broadcast the finished product?
  • How long will it take to get necessary approval on each stage of the project?

Where: Locating Your Audience
  • Where do you plan on distributing the finished product?
  • Which areas of New York State will you target with this campaign?

Why: Communicate the Importance of Your Message
  • Why are you highlighting this issue?
  • What do you want the audience to do?
  • What is your call to action?
  • How does this message benefit the audience?

How: Creating Your Project
  • What project type do you think will help you reach your audience?
  • What methods are you hoping to use to target your audience?
  • Are you launching a new website with this campaign, or will you be directing your audience to a website?
  • Are you planning to share your project on social media?
  • What is your budget?

 

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