About
Our Work
We’re excited to share some of our work on recent campaigns and on branding initiatives.
We don’t just dive in headfirst at the start of each project. We research, strategize, and collaborate until we're virtual subject-matter experts. From competitive gap analysis reports and user journeys, to editorial calendars and social media deep-dives, we make sure we are always working for our number-one client: the end user.
The final "We Are NY" logo (2021).
Governor Kathy Hochul pictured with the "We Are NY" logo in the background (2021).
Governor Kathy Hochul pictured with the "We Are NY" logo in the background (2021).
A screenshot of Governor Kathy Hochul's 2022 State of the State livestream event with the "We Are NY" logo on a double-box graphic (2022).
Governor Kathy Hochul pictured with the "We Are NY" logo on signage (2021).
The "We Are NY" logo on signage (2021).
Governor Kathy Hochul pictured with the "We Are NY" logo on a mask (2021).
2020 Voting Campaign
Short on time but with a $5 million budget, our team produced a voting campaign for NYS Board of Elections that ran statewide across virtually all platforms, in English and Spanish, in fall of 2020. You may have seen at least one ad in the series: early voting, three ways to vote, Election Day, quick facts, and thanks for voting. We ended up reaching millions of New Yorkers with more than 178 million impressions, 844,000 clicks, and 15 million video completes.
2020 Voting Campaign
These are a few of the voting campaign videos for broadcast.
Be the Change
Branding doesn't have to be boring. Here are urban panels we designed for the New York City metro area as part of a comprehensive recruitment campaign for the New York State Police (2021-2022).