I Love New York Sculpture on the Empire State Plaza.

Strategy & Branding

TOP
Strategy & Branding
SHARE
About
Our Work
We’re excited to share some of our work on recent campaigns and on branding initiatives.

Drink Healthy

This extensive campaign for the Office of Temporary and Disability Assistance (OTDA) encouraged New Yorkers to stay hydrated with healthy drinks during the summer and included TV spots, web ads, social media graphics, posters, and out-of-home advertising.

NYS Office of Temporary and Disability Assistance

Drink Healthy TV Spots

These 15-second TV spots (in English and in Spanish) are part of a larger Drink Healthy campaign we worked on for the Office of Temporary and Disability Assistance (OTDA).

Plaza at 50

We created the logo and branding for the Plaza at 50 exhibit in 2015 that celebrated the 50th anniversary of the Empire State Plaza. A large display in the museum highlighted the history of the Plaza and its construction. Learn more about the exhibit. 

NYS Office of General Services

Plaza at 50: The Blueprint

This is just one of a series of Plaza at 50 videos we produced in 2015 that celebrated the 50th anniversary of the Empire State Plaza. Learn more about the exhibit. 

NYS Thruway Authority

Slow Down Move Over

This 2019 video raises awareness about the “Slow Down, Move Over” law and the importance of following it when driving near construction sites.

NYS Division of Homeland Security and Emergency Services

Scene from 480 Seconds

This clip is from a short, scripted film for the Division of Homeland Security and Emergency Services that highlights the steps you can take to survive an active shooter incident. Watch the full video.